Why does every theatre need sponsors?
It's that simple.
Did you know that we actually pay the author to produce their shows? Many people don't even think about that. The average cost per show for us this year, just for rights, is $707.50. That means we need a minimum of 71 patrons just to pay for the rights.
Sponsors agree to donate us money to pay for show rights because they know its a great thing for the community, or it makes them feel good, or it gets their names prominently placed on all our publicity, or it links their business with something new and cool. Sponsors are the benefactors of the modern age.