For Immediate Release: 6/26/17
Cedar Rapids, IA: The brand new Foundry Performance Laboratory, brain child of theatre veteran Jason Alberty, is set to debut in Cedar Rapids this upcoming August, and aims to bring innovative, community-accessible theatre to individuals of all means and backgrounds in Eastern Iowa. The Foundry Performance Laboratory has just announced its inaugural season of programming at, and in partnership with, the Shores Event Center located at 700 16th St. NE. The performance arm of The Foundry Performance Laboratory, The Foundry Forge, will perform the following for their first season:
The Foundry Performance Laboratory is more than just a professional performance company--it will also be rolling out additional programs, including a networking arm called The Foundry Collective that aims to unite creatives including visual, sound, and performance artists across the corridor, as well as The Foundry School which will focus on business/corporate presentations and performance experimentation. The Foundry Performance Laboratory will also have Veteran and cancer patient-specific engagement and programming throughout their season.
Alberty is a twenty-year veteran of the local theatre scene with a passion for bringing theatre to those who might be priced out of other venues. “The $10.00 ticket is to get butts in seats,” says Alberty. “I want people to be able to choose live theatre over a movie. And Shores Event Center has partnered with us to help make that happen.”
Remember that it’s more than just theatre: The Foundry Performance Laboratory’s tag is Creativity is Performance is Creativity. “When you are presenting at a business meeting, when you are pitching an idea, an offer, an ask, when you stand up to voice your opinion at a town hall, you are performing. You are entering into a creative give and take with your audience that is oftentimes also a player in the scene you’ve set. That is really the Foundry’s focus---the plays we produce are simply an outgrowth of that philosophy.”
The Foundry Performance Laboratory: Is an innovative theatre company founded by Jason Alberty that embraces experimental, actor-driven performances through an innovative community-focused model geared to help bring the arts to people of all income levels and walks of life. The Foundry also aims to unite visual, sound, and performance artists across all industries to provide a networking community for any future creative efforts in Eastern Iowa and market the Corridor as a Midwestern Creative hub.