$10 show tickets? What's wrong with us?!
Butts. In. Seats.
It's that simple.
The thinking is a little more complicated. For the past century now theatre has been fighting an ever growing battle for its market share of the entertainment industry. We know many people will choose a $9-12 movie ticket over a $25 play ticket. Bang for buck? Maybe.
We want that decision to be more difficult. $10 live theatre? $12 Hollywood...plus the price of popcorn, candy and soda. You could have four trips to our bar for that.